AWE+GOD · Journal
Journal
AllDropsProcessPeopleNotes
Featured · 01Drop · 01
Wear the Testimony.
Why the first online drop is two white tees and a story on each. Every piece in Drop 01 says something. That's the rule. We don't do blank tees; we do messages.
23 OCT 2026 · 4 MIN READRead the entry →
The stack · 05 entriesupdated weekly
Process · 02
Fearless, in heavy type.
How a reference became a crewneck — puff print, bone fleece, 2 TIM 1:7.
12 OCT · 5 MIN
Notes · 03
R200 is the new standard.
On Black Friday, accessible prices, and why we never cut the quality.
30 SEPT · 3 MIN
People · 04
The Street Disciple.
Hip-hop, church, the corner and the congregation. Who we make this for.
14 SEPT · 6 MIN
Brand · 05
Proclamation. Presentation. People. Price.
The four rules every AWE+GOD piece has to pass.
28 AUG · 4 MIN
Notes · 06
From WhatsApp to online.
We started in chats and at stalls. Now there's a store. The chats stay open.
10 AUG · 3 MIN
The mailerA short note,
A short note,
before every drop.
Drop dates, sizes, pop-up locations. No more than 80 words. No spam, no guilt, no countdown clocks.
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