Fearless, in heavy type.
How a reference became a crewneck — puff print, bone fleece, 2 TIM 1:7.
The Fearless Crewneck started as a single word on a whiteboard. We tried it gothic. We tried it in script. It only worked in heavy condensed caps, shoulder to shoulder across the back.
Puff print gives the letters weight you can feel. Under it, the reference is stamped small, like a serial number. A declaration, not a sermon.
Bone fleece, brushed on the inside, 380 GSM. Built for the walk to the taxi rank in July.
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